why Ux?

best of Both worlds

In 2020, I discovered UX Design — and it instantly clicked. t combined everything I value in design: creativity, logic, and empathy.


Coming from a graphic design background, I found in UX a new challenge — one that lets me think deeper about how people interact, not just how things look.
It’s where my curiosity meets purpose.

samsung brasil

Landing page

Figma / Photoshop

I worked directly with Samsung Brazil to design and launch product landing pages for several major releases. They had to be aligned with the brand’s visual identity and goals, and from direct collaboration with the client.

curriculum vitae

cv app

Figma / Illustrator / Photoshop/ hand drawing / concepts / Miro

I designed and prototyped this app right after completing my UX/UI course as a personal project. My goal was to create an interactive and engaging way to present my CV, serving as an exercise to showcase and strengthen my prototyping skills.

email automation

Dvine email

Figma / Photoshop

I Worked with Devine to design automated emails for user onboarding and purchase confirmations, focusing on clear communication and brand consistency.

the Discovery

UX Thinking

Miro / FigJam / Notion / Mural

Here is some of my work during the discovery phase. I had no team to collaborate with, only my knowledge of UX design and determination to understand before creating.

Since I carried out these explorations independently, they reflect my hands-on experience as a solo UX designer learning to navigate the early stages of design thinking.

01

Redesigning Vila Galé website

At Vila Galé, I worked on the redesign of our website—a platform used by multiple departments, each facing different challenges.

I met with every team to understand their needs and pain points and worked closely with HR to map the customer journey for job seekers.

Although the project was paused early, I’m sharing this process to highlight how I approached the challenge and the UX tools I used.

Website Acquisition

Hotel Users Statistic's

Vila gale Site map​

Acquisition flow 01

Jobseekers

Exploring how to improve the experience of reading and interacting with a CV.

Another scope of Human Resources was providing internships at VG Hotels. So, I created their journey.

Acquisition flow 02

Interns

02

SAMSUNG ROADMAP

When working on Samsung landing pages, we struggled with unrealistic client expectations and friction between design and development teams. 

To improve the workflow, I joined client briefings, created internal briefings for the frontend team, and invited the client to live proposal reviews. This helped align everyone early and made approvals much faster.

Improving the workflow

Internal\stakeholders

As a result, we delivered a record number of landing pages that year and were considered for an official partnership the following year.

Inside the Design

Design Insights

Figma / Illustrator / Canva / Miro / Mural

Discover the thinking behind each project—and the decisions that shaped the final design. 

Inside the Design

Design Insights

Figma / Fig Jam/ Miro / Mural

Discover the thinking behind each project—and the decisions that shaped the final design. 

early portfolio

UX Projects

Figma / Illustrator / Canva / Miro / Mural

Here are some of my UX design projects—from user journeys to website structure.

check out my design work

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