UX UI Design
pacheco.diogo@gmail.com
Both worlds
My creativity have always helped me, whether brainstorming event concepts or working as a graphic designer. Thinking outside the box became one of my key tools.
At the same time, I’m a pragmatic thinker who relies on logic over emotion. I like to think before acting.
That’s why UX Design felt like the perfect fit—it combines my creativity with my pragmatic mindset.
UX Thinking
Here are some of my work in the most important stage of the designing process: Thinking.
Using a number of UX design tools available to, above all, try to understand the problem, before offering a solution.
Redesigning Vila Galé website
At Vila Galé, I worked on the redesign of our website—a platform used by multiple departments, each facing different challenges.
I met with every team to understand their needs and pain points and worked closely with HR to map the customer journey for job seekers.
Although the project was paused early, I’m sharing this process to highlight how I approached the challenge and the UX tools I used.
Website Acquisition
Hotel Users Statistic's
Vila gale Site map
Customer Journey 01
Jobseekers
Vila Galé had around 4,500 employees, working in 44 hotels. That´s why HR needed to use the website has a job platform also.
Customer Journey 02
Interns
Another scope of Human Resources was providing internships at VG Hotels. So, I created their journey.
Website Acquisition
Hotel Users Statistic's
Vila gale Site map
Customer Journey 01
Jobseekers
Vila Galé had around 4,500 employees, working in 44 hotels. That´s why HR needed to use the website has a job platform also.
Customer Journey 02
Interns
Another scope of Human Resources was providing internships at VG Hotels. So, I created their journey.
Improving the workflow with Samsung
When working on Samsung landing pages, we struggled with unrealistic client expectations and friction between design and development teams.
To improve the workflow, I joined client briefings, created internal briefings for the frontend team, and invited the client to live proposal reviews. This helped align everyone early and made approvals much faster.
As a result, we delivered a record number of landing pages that year and were considered for an official partnership the following year.
Here is the Roadmap I did:
Motion Design
I love motion, and my work in After Effects gave me the increased interest in Micro-animations. I’ve done some experiences in Ae, and when Figma plugin for Lottie files arrived, I tried my hand at it.
These days I’m learning RIVE, because it’s versatile and helps me improve the UX – Developers hand-off.
Logo intro V1
When I started my position as Senior Digital Designer, I began learning about AE and how to work with motion. These animations were my way of learning. I did 2, but they ended up not being used…
Logo intro V1
When I started my position as Senior Digital Designer, I began learning about AE and how to work with motion. These animations were my way of learning. I did 2, but they ended up not being used…
UX Projects
Here are some of my UX design projects—from user journeys to website structure.
Conversion Rate
An exercise in improving a customer journey to boost conversion rates.
Curriculum vitae APP
Exploring how to improve the experience of reading and interacting with a CV.