Discovery Day
The briefing
One Event, Multiple themes.
Discovery Channel wanted to activate their cable channel and their various shows.
They partnered with the cable network ZON (later rebanded to NOS) and asked Latslap to create an event that could promote Discovery’s values, and their channel’s shows and contents.
Discovery’s mission statement is “to satisfy curiosity and make a difference in people’s lives by providing the highest-quality content, services, and products that entertain, engage, and enlighten.”
At the same time we needed to touch on all the various subjects their shows focused on, such as, to name but a few, Magic, Automotive, Food or even Fishing!…
The event
We created a new concept, introducing the use of application technology and smartphones to a crossing of other already existing concepts:
Aiming to combine the technology and innovation of an app with the physical component and concepts of the Discovery Universe: adventure, challenge, intelligence and curiosity, we created D-day.
A modern “peddy paper”, where teams will have to navigate through the city centre, to follow the indications shown in an application and earn the highest number of points, answering questions and overcoming tests and experiences spread between the Marquês de Pombal area and the Praça of Comércio.
Design solution
Navigating Lisbon's Obstacles
Discovery Channel provides “smart entertainment”, without leaving your house. Our event, on the other hand, was getting people out of the sofa to the streets. It was going to be an exercise in navigation and team work within a giant game board: Lisbon city Center.
So I took the brand’s logo and incorporated some of the most iconic city landmarks on the silhouette around the Discovery globe and added the location of Lisbon on the map because of the venue. The silhouettes could also be used as graphic elements in various ways and multiple formats.
The date and time of the event were also included as it was decided not to disclose any more information about the game, giving it an aura of mystery and challenging people to participate without really knowing what they could expect.
Apart from the vector version, (for print and various other applications) we had a raster version with cyan glow, in connection with the ZON logo that, at the time, worked mostly in dark backgrounds.
Design solution
Discovery Channel provides “smart entertainment”, without leaving your house. Our event, on the other hand, was getting people out of the sofa to the streets. It was going to be an exercise in navigation and team work within a giant game board: Lisbon city Center.
So I took the brand’s logo and incorporated some of the most iconic city landmarks on the silhouette around the Discovery globe and added the location of Lisbon on the map because of the venue. The silhouettes could also be used as graphic elements in various ways and multiple formats.
The date and time of the event were also included as it was decided not to disclose any more information about the game, giving it an aura of mystery and challenging people to participate without really knowing what they could expect.
Apart from the vector version, (for print and various other applications) we had a raster version with cyan glow, in connection with the ZON logo that, at the time, worked mostly in dark backgrounds.
Application
As usual, the visual identity of the entire event was then applied to multiple supports and used in multiple channels, before, during and after the event.
These visuals were used during the first edition (2013) and again in 2018. Later, there was a re-design of D-Day visuals when Discovery announced a new logo (april 2019).
Application
As usual, the visual identity of the entire event was then applied to multiple supports and used in multiple channels, before, during and after the event.
These visuals were used during the first 2 editions (2012 & 2013) and again in 2018. Later there was a re-design of D-Day when Discovery announced a new logo, in April’s 2019.