Discovery Channel wanted to boost engagement with their cable channel and its shows.
Working with the cable network ZON (later rebranded as NOS), they asked Latslap to create an event that would showcase Discovery’s values and programming.
Discovery’s mission is “to satisfy curiosity and make a difference in people’s lives by providing high-quality content that entertains, engages, and enlightens.”
The event also needed to highlight the wide range of topics featured in their shows—from magic and automotive to food, fishing, and more.
A modern “peddy paper”, where teams will have to navigate through the city centre, to follow the indications shown in an application and earn the highest number of points, answering questions and overcoming tests and experiences spread between the Marquês de Pombal area and the Praça of Comércio.
Aiming to combine the technology and innovation of an app with the physical component and concepts of the Discovery Universe: adventure, challenge, intelligence and curiosity, we created D-day.
We created a new concept, introducing the use of application technology and smartphones to a crossing of other already existing concepts:
Discovery Channel provides “smart entertainment”, without leaving your house. Our event, on the other hand, was getting people out of the sofa to the streets. It was going to be an exercise in navigation and team work within a giant game board: Lisbon city Center.
So I took the brand’s logo and incorporated some of the most iconic city landmarks on the silhouette around the Discovery globe and added the location of Lisbon on the map because of the venue. The silhouettes could also be used as graphic elements in various ways and multiple formats.
The date and time of the event were also included as it was decided not to disclose any more information about the game, giving it an aura of mystery and challenging people to participate without really knowing what they could expect.
As usual, the visual identity of the entire event was then applied to multiple supports and used in multiple channels, before, during and after the event.
These visuals were used during the first edition (2013) and again in 2018. Later, there was a re-design of D-Day visuals when Discovery announced a new logo (april 2019).
